Sleepy little Loreto (pop. about 15,000, give or take a few souls) has many charms. A beautiful plaza; lovely ficus-lined streets; an historic old mission; a spiffy new malecon (an esplanade along the waterfront) that's nearing completion; many great restaurants; and warm, friendly people. There's little the town lacks, but number one on the wish list for a lot of us is a bigger supermarket. The largest market in town - El Pescador - has improved a lot over the years and even carries more gringo-oriented items now. But it's still pretty small and shopping for groceries usually means a trip to three or four different small markets in order to get everything on our list. It's called hunting and gathering here in Loreto Bay (I call it a full-blown Excedrin headache), but it looks like all that could change soon.

I couldn't confirm the news online, but I did find a Reuter's story that said Soriana is planning to open 63 new stores in Mexico this year. And why shouldn't Loreto be on that list?!
Soriana has a chain of supermarkets throughout Mexico and they're nice. Wide aisles and a good selection of products. Clean and well-lit. We've shopped at Soriana in La Paz and Ensenada and we were impressed. I checked out the Soriana Web site and learned the chain has five types of stores, ranging from City Club to the mega-type like a WalMart Superstore to the smaller neighborhood market, which is what we heard is coming our way.
Soriana has a chain of supermarkets throughout Mexico and they're nice. Wide aisles and a good selection of products. Clean and well-lit. We've shopped at Soriana in La Paz and Ensenada and we were impressed. I checked out the Soriana Web site and learned the chain has five types of stores, ranging from City Club to the mega-type like a WalMart Superstore to the smaller neighborhood market, which is what we heard is coming our way.
This is exciting news, but as much as I love the idea of one-stop shopping coming to Loreto, I'm also a little worried that a chain store will change the town. Does this mean a second traffic light is in our future? Can a cineplex be far behind!? Only time will tell...
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